Value Strategy

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Value Strategy

Defining the Value Strategy for your brand is the most important decision you will make, as it will affect the lives of patients, and the overall contribution of the brand to the company. GalbraithWight’s world-class Value Strategy products and services help you develop the optimal path to maximise the value (e.g. NPV) of the asset or franchise by delivering greatest value to patients, healthcare professionals and Payers. We have embedded many of our processes in major Pharma companies to improve their planning and we have built capabilities for many thousands of senior managers from over 70 countries.


What Our Clients Say

The training days were dynamic, energetic and fun to be a part of, and most of all productive in increasing our capability in this area.

Associate Director – Market AccessSanofi Pasteur MSD

Overall training that changes behaviour. Gold standard. I can truly and honestly recommend all concerned as professional, trustworthy and highly skilled.

Head of DermatologyGSK

For Payer strategy, positioning with payers, market landscape research, value story creation and message testing, absolutely would recommend.

Senior DirectorAstraZeneca

Why Partner with GalbraithWight

  • The global Strategic Market Access Consultancy with 20 years thought leadership partnering Pharma and Biotech Clients.

  • Experts in value strategy based on in-depth customer insights, creating value through clinical and HEOR evidence, achieving successful pricing, reimbursement and funding approval, brand launch and commercialisation, from discovery to loss of exclusivity.

  • Unparalleled expertise in building market access and commercial capabilities from foundation to expert level for global, regional and country teams, training thousands of managers from over 70 countries across five continents.

  • Highly expert team with extensive senior level strategic and operational international experience in major Pharma companies, who know and understand how to embed & operationalise our solutions in complex organisations and cross-functional teams, delivered on the ground throughout North and South America, Europe, Asia, Middle East and Africa.